Streamlining a new product team building HR SaaS

Modern Mantra
for an
for a
Organizational Consultant

Our client is an organizational consultant that leads work culture transformations for large corporations in the US.

They recently set out to turn their service offering into a SaaS product but wanted to move faster. They embarked on a product audit with us to understand how things could be improved.

Our work together

The audit included interviews with key stakeholders, such as leadership, content, and product teams, to understand the current product operation.

We identified issues with how the product team was set up and the design processes & systems in place, which meant that progress was slower than hoped and the product design was looking different to the original vision.

The outcome of the audit included a breakdown of the key obstacles at play, followed by strategic & tactical recommendations for getting the product back on course, plus actionable next steps. These included priority improvements to the user experience, user interface, and design processes, as well as recommendations for hiring.


Our venture design sprints always begin with stakeholder discovery. In this case, we met with film directors, financiers, and producers to identify their pain points, and then the founders to understand their product journey so far.


Using affinity mapping, we processed the discovery work and identified common themes. We explored the future of Web3 for short films, unpacking ideation and developing foundational concepts for the project. We also considered design elements, design parameters, and How Might We statements in their design considerations.

Venture & Technical Architecture

Using the How Might We statements as a foundation, our team developed venture requirements, evaluated potential technical partners for the build and decided on technical infrastructure: which blockchain to use. We ultimately selected Solana as the blockchain platform due to its robust architecture and relatively favorable environmental impact.

NFT Strategy & Tokenomics

Finally, we also created a go-to-market strategy for NFTs and developed a tokenomics model that included supply, breakdown, and utility.

Product Strategy & Next Steps

We finished off the project with product roadmapping and high-level strategy so the founders had a clear path to move forward with.


To begin the project, we started by defining and refining the objectives and then identifying target age groups and user personas. We honed in on a core design challenge and conducted foundational research to inform our scoping and ideation efforts.


Rather than developing a single product, we centered around the concept of a gaming platform upon which the client could launch different games to address the unique needs of different learners. This would be the fulcrum of their R&D efforts, giving them a platform to not only deploy and test new learning experiences, but directly retrieve data on the efficacy of those experiences to then add to the broader pedagogical literature.

Product Design

We worked on designing the learning experiences on the platform, and led user testing and usability testing for both the platform and the games.

Venture & Technical Architecture

We then provided strategic guidance, including identifying potential partners such as schools and tutoring organizations, and developed a scalable software architecture for the platform.


In marketing and comms, we worked on branding and identity, including brand strategy, mission, vision, and values. In addition, we composed a go-to-market strategy.

Team Building & Development

To support the completion of the product, Modern Mantra provided human resources and technical team building support. We worked with the client to vet and hire a Head of Product, a Head of Engineering, and two development studios with expertise in gaming and education to bring the product to life.

Mindfulness in design

As part of the audit, we made a number of user experience recommendations to bring it more closely in line with the root intention of the product.

With a leadership team that self-identifies as spiritual, we had a shared appreciation with the client of the power of breath.

We therefore sought to integrate breathwork and mindfulness into the product experience. This would help cultivate a state of presence in users when engaging with the product, and also potentially have positive effects on their wider being.

The main area this played out was in employee satisfaction surveys, where we introduced the concept of meditational practice before each question to help the user tap into a place of truth when answering.

From stuck to beta

Ultimately, the audit helped the client gain clarity on what was going wrong with their product development and how they could do things differently going forward. They recalibrated their team and design direction, continued with in-house development, and are now closing in on their beta launch.

Last updated: 
January 6, 2023

More from this project

More from this project
Project Date

Project date


Project Activities

Project activities

Product Audit

Product Strategy

Design Ops

1 month

Senior venture designer x1

Senior product strategist x1

Why we care about this project

Why we care about this project

The client's overarching purpose is to help eradicate systemic racism, starting with in the workplace. They design workplace systems and processes that aim to transform the workplace into a sacred space, where people are allowed to be their truest selves at work. Such a culture can mean that anybody can flourish in their career and create their own wealth, regardless of race. We saw this as an opportunity to be part of facilitating systemic change with a team whose values aligned with our own.

Listen to Nick & Elijah talk about it in their own words:

A product audit is a good idea if you are building/have built an application but it’s not quite what you hoped.

In this situation, Modern Mantra provides a systematic approach to reviewing your product - identifying existing problem areas and formulating actionable next steps for you to get back on the path to progress.

A typical product audit lasts between 2-6 weeks depending on the scale and complexity of your product. At the end of it, you will have clarity on what to do and how to do it.

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Last updated: 
January 6, 2023

Have an early stage product concept you're stuck with? Enquire about doing venture design with us.

Unhappy with your product or unclear on next steps? Enquire about doing a product audit with us.

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